Holistic Marketing
A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society and in the lives of the customers.It attempts to develop and maintain multiple perspectives on the company's commercial activities.
Holistic marketing by frooti
Frooti, the Indian mango drink, is being promoted in a television commercial featuring Bollywood superstar Shahrukh Khan. The film, shot after a game practice, inter cuts between Shahrukh gulping Frooti and a bunch of little soccer players yearning for the mango drink. The film is backed by a holistic marketing plan which includes innovative outdoor, BTL, mall activation, visibility at Retail outlets (POP) and strong digital presence. Social media will be the focus of the communication plan, with activities on Twitter and Facebook.The Frooti campaign was developed at Creativeland Asia, Mumbai.
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