Consumer behaviour can be understood by the following :
In case of frooti:
Marketing Stimuli depends upon price of the product whether it is affordable or not, also in quality of the product, the number of promotions and advertisements for frooti also acts like a marketing stimuli in the minds of consumer for example the Digen Verma campaign and with recent promotions by Shah Rukh Khan as the brand ambassador have made much hype and buzz.
Environmental Stimuli depends upon economic conditions of the target consumer, whether they are technologically sound or not so that the products promotions and advertisement reaches them on right time. Demographic and cultural scenario of a place also affects the consumer decision.Like people might consume more frooti at places which are dry because of climatic conditions. In summer season consumption of frooti increases in the market.
Consumers psychology focuses on how and why consumers make choice of the fruit juice they buy and their evaluation of these products after use.An advertisement can make a consumer change its perception of a product.Earliler frooti with its tagline "mango frooti, fresh n juicy" targeted only kids but latter frooti with its tagline "why grow up" targeted not only kids and teens but also adults.
Decision process Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. In order to increase sales a firm must know the liking or disliking of the customers and must also know the time and the quantity of goods and services, a consumer may purchase, so that it may store the goods or provide the services according to the liking of the consumers.
In case of frooti:
Marketing Stimuli depends upon price of the product whether it is affordable or not, also in quality of the product, the number of promotions and advertisements for frooti also acts like a marketing stimuli in the minds of consumer for example the Digen Verma campaign and with recent promotions by Shah Rukh Khan as the brand ambassador have made much hype and buzz.
Environmental Stimuli depends upon economic conditions of the target consumer, whether they are technologically sound or not so that the products promotions and advertisement reaches them on right time. Demographic and cultural scenario of a place also affects the consumer decision.Like people might consume more frooti at places which are dry because of climatic conditions. In summer season consumption of frooti increases in the market.
Consumers psychology focuses on how and why consumers make choice of the fruit juice they buy and their evaluation of these products after use.An advertisement can make a consumer change its perception of a product.Earliler frooti with its tagline "mango frooti, fresh n juicy" targeted only kids but latter frooti with its tagline "why grow up" targeted not only kids and teens but also adults.
Decision process Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. In order to increase sales a firm must know the liking or disliking of the customers and must also know the time and the quantity of goods and services, a consumer may purchase, so that it may store the goods or provide the services according to the liking of the consumers.
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