Customer Value

CUSTOMER VALUE

Customer value means loyalty of a customer towards a product and commitment to rebuy the product.Customer value can be created by making a customer satisfied with products,services and quality.It is what a customer perceives about a product.

Customer value of frooti..

    

Frooti has been a trendsetter all through its 25 years of existence. From being the first in a tetrapacks, to being in the PET bottle, frooti has innovated all along the way. Frooti as a brand has always tried to evolve with its evolving consumers to be relevent to them at all times. This is what really made frooti one of the most trusted brands and most prefered mango drink in India.Frooti commercials oozed fun and exuberence.Past positioning of frooti came in as a really contemporary and youthful mango drink.In the second decade there came a need for new positioning, this was to change the perception that its not just a drink for kids and wanted to make it more relevant to the youth.The new ads were more about situations and showcasing how consumers connect with the frooti.