Customer buying decision process.

Customer buying decision process of Parle Frooti

The buying decision process has five stages:

1)Need recognition- a customer's need before purchasing frooti would be to satify their thirst or taste.A need is triggered by an external or internal stimuli, becomes a drive, which inspires thoughts about the posibility of making purchase.

2)Information Search- through TV commercials, online blogging and reading materials helps a customer to know about the products offerings.Frooti ads has always been about mango lovers.Mango lovers have always identified frooti with mangoes.

3)Evaluation of alternatives- a costumer before buying the product evaluates all the other options available in the market.Like frooti has a tough competition with tropicana, real, tang etc which are available health drinks in the beverage market segment.

4)Purchase decision- it depends upon the brand value and customer satisfaction and customer loyalty.Frooti's past and present positioning has made it a very stong brand and has become a market leader.

5)Post purchase behaviour- more quickly buyers consume a product the sooner they may be back in the market to repurchase it.