Organisation buying is the decision making process by which formal organisations establish the need for purchased products and services and identify, evaluate and choose among alternative brands and suppliers.
The diagram below shows various roles of buying center.
Initiators-people in the organisation who request that something needs to be purchased.
Users- those who use the product or service.
Influencers-people who influence the buying decisions, often by helping define specifications and providing information for evaluation alternatives.
Deciders-people who decide on product requirement or on suppliers.
Approver-people authorize the proposed actions of deciders or buyers.
Buyers-people who have formal authority to select the supplier and arrange the purchase terms
Gatekeepers-people who have the power to prevent sellers or information from reaching the buying center.
Parle Agro buys fine quality of mango pulp for making of Frooti. It is bought from areas of
Bangalore and Mumbai.A cold or soft drink bottling plant requires the following raw materials:‐
1. Mango Pulp
2. Sugar
3. Flavour
4. Water
5.Plastic Bottles
6.Cartons
The drink is one of the most popular beverages amongst Indian youth. The water division is spearheaded by Bailley Packaged Drinking Water. It was the first water brand to be given an ISI certification and is one of India’s most popular packaged drinking waters. It was the first company to introduce fruit drinks in a Tetra Pak format as well as in PET bottles.
The diagram below shows various roles of buying center.
Initiators-people in the organisation who request that something needs to be purchased.
Users- those who use the product or service.
Influencers-people who influence the buying decisions, often by helping define specifications and providing information for evaluation alternatives.
Deciders-people who decide on product requirement or on suppliers.
Approver-people authorize the proposed actions of deciders or buyers.
Buyers-people who have formal authority to select the supplier and arrange the purchase terms
Gatekeepers-people who have the power to prevent sellers or information from reaching the buying center.
Parle Agro buys fine quality of mango pulp for making of Frooti. It is bought from areas of
Bangalore and Mumbai.A cold or soft drink bottling plant requires the following raw materials:‐
1. Mango Pulp
2. Sugar
3. Flavour
4. Water
5.Plastic Bottles
6.Cartons
The drink is one of the most popular beverages amongst Indian youth. The water division is spearheaded by Bailley Packaged Drinking Water. It was the first water brand to be given an ISI certification and is one of India’s most popular packaged drinking waters. It was the first company to introduce fruit drinks in a Tetra Pak format as well as in PET bottles.
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