Product Mix

Product mix

 A product mix is the set of all products and items a particular seller offers for sale, a mix of products is offered to cater to different segments.A product mix has certain divisions like width, depth, length and consistency.Width of a product mix is the number of different product lines the company has.Length of a product mix is the total number of items in the mix.Depth of the product mix is the number of variants offered by each product in the line.Consistency of the product mix is how closely related the various product lines are in the end use.

Product Mix of Parle Frooti:

Parle defined its product category as the need satisfying category which quenches the thirst and is fun to drink.The product form was the fruit juice with competitors in the juice category like Tropicana, Jumpin and soft drinks like Pepsi, Coca-Cola and others.
Frooti is one of the product lines of Parle. Frooti is available in 65ml and 200ml Tetra Pack, 250ml, 500ml, 1ltr, 1.5ltr PET and 200ml, 2ltr PET in selective markets.These show the depth of Frooti in the product mix.
Appy Classic another variant of Parle is available in 200ml Tetra Pack. Appy Fizz is available in 300ml, 500ml,1lt Tetra Pack.