Marketing of Parle Frooti
Marketing is a way of helping people buy a product or service, in other terms it is the process of building relationships with the the prospects and customers so as to create profits and promote products and services.
In 1985 Parle-Agro entered the fruit beverage segment of Indian market. It partnered with Dacunha Communications to give birth to frooti. Frooti is the largest selling mango drink in India. As soon as it entered in the market it acquired a large market share in the beverage segment. And even after two decades it still holds the largest market share.A few things which played a major role behind its success were its tetrapack packaging which made it very convinient to be carried easily anywhere.It's tagline "mango fruity fresh n juicy" helped it strengthen its brand and its position as the market leader, its ad campaigns were very catchy.And ofcourse they never compromised with its taste,a boon for mango lovers..it made mango available all round the year.
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