Pricing

Pricing of Frooti

During our shopping experience we encounter various brands stacked on the same shelf. While all are marketed as fruit drinks, content-wise these fruit drink brands have a lot of differences. Pricing policy includes pricing strategy, suggested retail price, cash and early payments discount,seasonal pricing,price flexibility.

Pricing policy of frooti: the pricing of frooti is done by keeping in mind its target audience which includes kids, teenagers, youths, adults and also for the low income consumers. Unlike its competitors like Tropicana and Real it doesn't only caters to a niche category of consumers.

Tetra Pack packaging

          Quantity                               Price(Rs)

             65ml                                     2.50

             200ml                                   10.00

             250ml                                   12.00

         PET bottle packaging

          Quantity                               Price(Rs)

             250ml                                   10.00

             500ml                                   18.00

             1000ml                                 35.00

             2000ml                                 60.00    

Payment methods: direct payment by the consumer at the shop or retail store.