Any given business activity can have at least one of these three goals:

1. The activity can generate cash flow
2. The activity can generate opportunities
3. The activity can generate visibility

A growing business needs positive cash flow, but it’s not the only thing it needs. It needs opportunities and visibility, too, so you should focus on getting them at the same time you're focused on making short-term money.It’s better to have an opportunity and not need it than not have one and need it. The more right opportunity chains you set up, the faster and more smoothly your business will grow

What is the goal of a business?

The six major types of stakeholders of a business are shown below.  Let's analyze the inter-relationships between the different stakeholders and unanimously arrive at the ultimate goal of a business.